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Are you looking for the best customer advocacy software for your business? It’s hard to pick the right one with so many choices. This software is key for building strong bonds with your most loyal customers. It lets them share your brand with others through referrals and social media.
This article dives deep into the 10 top customer advocacy software options. We look at things like the industries they serve, the types of advocates they support, and their pricing. By the end, you’ll know which platforms are the best and why.
Key Takeaways
- Customer advocacy software helps businesses foster strong relationships with their most loyal and enthusiastic customers, enabling them to actively promote the brand.
- The 10 best customer advocacy software solutions are evaluated based on factors such as industries served, types of advocates, pricing, free trials, and review scores.
- Choosing the right customer advocacy platform can significantly enhance customer engagement, loyalty, and word-of-mouth marketing efforts.
- The article provides a comprehensive overview of the top-performing customer advocacy software, helping businesses make an informed decision.
- Leveraging the power of customer advocacy can lead to increased brand awareness, higher customer retention, and improved overall business performance.
What is Customer Advocacy Software?
Customer advocacy software helps businesses build strong bonds with their most loyal customers. It lets companies create programs where customers can share their love for the brand. This can be through referrals, testimonials, and social media posts.
Overview of Customer Advocacy Software
This software is all about using your most dedicated customers to help your business grow. It gives companies a place to manage customer relationships and track how well their advocacy efforts are doing. It also helps use customer feedback to improve products and marketing.
Core Functionality and Key Features
The main parts of customer advocacy software include:
- Customer reference management: Makes it easy to collect and share customer success stories and testimonials.
- Referral marketing: Helps set up and manage programs that reward customers for referring others.
- Voice of the customer: Allows businesses to gather and use customer feedback to improve their products and marketing.
- Social media monitoring: Tracks and helps engage with customer conversations on social media.
- Integration with CRM and marketing tools: Makes it easy to work together with other business systems.
- Automated content creation: Offers tools for making and sharing advocacy-related content.
- Advanced analytics and reporting: Gives detailed insights into how well advocacy programs are working.
With these features, businesses can use their most passionate customers to grow, improve their reputation, and keep customers coming back.
Best Customer Advocacy Software
We found the top customer advocacy software that are leading customer advocacy solutions and best advocate marketing platforms. These tools help businesses use customer advocacy to grow and improve their reputation.
We looked at many things like how easy they are to use, what features they have, and how much they cost. We checked out dozens of platforms to find the 10 best for you.
Influitive
Hundreds of customer-obsessed brands trust the advocacy, community, and engagement platform. Big names like Mountain Dew and IBM use Influitive. It helps businesses grow by getting customers to promote them. Influitive starts at $35,000 to set up a community.
Orca
Orca is a strong customer advocacy software for engaging customers. It helps build a community, manage referrals, and use content from users. Orca costs start at $10,000 for whole organizations.
Reference Edge (Point of Reference)
Reference Edge, now Point of Reference, is a top leading customer advocacy solution. It makes it easy to share customer stories. It starts at $5 per user per month on a yearly plan.
Slapfive
Slapfive is a best advocate marketing platform for small teams. It helps find, engage, and activate customer advocates. This boosts growth and reputation.
Crowdvocate (now Base.ai)
Crowdvocate, now Base.ai, is a platform for using your customer community. It has tools for managing advocates, running referral programs, and curating content.
These are some of the top customer advocacy software solutions. Each one has special features for different business needs. Using these leading customer advocacy solutions and best advocate marketing platforms can help your business grow a lot.
Evaluation Criteria
Choosing the best customer advocacy software is key. We looked at many factors to find the right fit for businesses and their advocates. We considered the types of industries, the kinds of advocates, pricing, and user feedback.
Industries
The top software works for many industries. This includes e-commerce, SaaS, and healthcare. It’s important to see if the software fits your industry’s needs.
Types of Advocates
Platforms can work with different advocates. This includes customers, employees, partners, and influencers. It’s crucial to find software that fits your advocacy goals.
Pricing
Pricing matters a lot. Options range from affordable to enterprise-level plans. Look at the pricing, any tiered plans, and if there’s a free trial or demo.
Free Trial or Demo
Many offer free trials or demos. This lets you try the software before buying. Check the length and details of these trials.
Review Score
Review scores and feedback are very helpful. Look at ratings from G2, Capterra, and TrustRadius. They show how well the software works and if it meets your needs.
| Software | Pricing | Free Trial/Demo | Review Score |
|---|---|---|---|
| Birdeye | Standard Plan: $349/month per location Professional Plan: $449/month per location | Not specified | 4.7/5 |
| Referral Factory | $95/month for 500 users and 1 campaign Basic Plan: $200/month for 20,000 users Pro Plan: $400/month for 40,000 users | Not specified | 4.5/5 |
| Reviewflowz | Premium plans starting at $50/month | 14-day free trial | 4.8/5 |
| Influitive | Customer Advocacy Plan: $1,999/month Digital Community Plan: $3,499/month | Not specified | 4.6/5 |
| NiceJob | Grow Plan: $75/month Grow + Sites Plan: $174/month with $399 setup fee | Not specified | 4.7/5 |
| Extole | Pricing not explicitly provided | Not specified | 4.5/5 |
“Implementing a customer advocacy program can be a game-changer for businesses, fostering loyalty, generating valuable word-of-mouth, and driving sustainable growth.”
ReviewFlowz
ReviewFlowz is a top choice for customer advocacy. It helps businesses keep in touch with their most loyal fans. This tool lets companies start a customer advocacy program fast, without needing a lot of tech setup.
ReviewFlowz makes it easy to reach out to the right people at the right time. It invites them to share the brand with others for rewards. This way, ReviewFlowz helps businesses grow their advocacy efforts smoothly.
The ReviewFlowz Advocate Marketing Platform works well with many tools and processes. This makes it easy for businesses to add customer advocacy to their daily work. It helps create a strong and effective referral marketing plan.
Looking to get more people to know your brand, get new customers, or keep current ones happy? The ReviewFlowz Referral Marketing Tool is here to help. It lets your biggest fans help your business grow faster.
“With ReviewFlowz, we were able to launch our customer advocacy program in just a few days, and the results have been incredible. Our referral rates have skyrocketed, and we’ve seen a significant increase in customer retention and loyalty.”
– Bianca Del Vecchio, Customer Advocacy Strategist
Medallia
In the world of customer advocacy software, Medallia is a top choice. It’s a full-featured solution for businesses to use their loyal customers’ power. The Medallia Customer Advocacy Software and Medallia Advocate Marketing Platform let companies create a strong community of brand supporters. This helps drive growth through customer efforts.
Medallia has great features like detailed advocate profiles. This lets companies customize the program and see how well their best referrers are doing. It’s perfect for big businesses and enterprises wanting to make their customer advocacy work count.
The results of using Medallia are impressive. It offers a 3-year ROI of 732% and boosts annual revenue by $150 million on average. It also raises customer happiness by 21% and employee productivity by 90%. Plus, it cuts down on problems by 10% and lets companies analyze 70% of customer calls for sentiment.
“Medallia’s customer advocacy platform has been a game-changer for our business, allowing us to engage our most passionate brand advocates and drive significant growth.”
Medallia is great for any size business. It helps you use your customer base to grow faster and succeed more.
Yotpo
Yotpo is a leading Yotpo Customer Advocacy Software. It has a Yotpo Review and Referral Marketing Platform for big businesses. It helps companies build strong customer loyalty through reviews and referrals.
Yotpo sends review and referral invites when customers are most excited. This leads to real reviews on big platforms and the best testimonials on the brand’s site and social media.
Yotpo focuses on reviews but also has a user-friendly referral program. This lets businesses reward customers for bringing in new customers. With Yotpo for Medium and Large Businesses, companies can use social proof to grow loyalty, drive sales, and grow fast.
| Key Yotpo Features | Benefits |
|---|---|
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Yotpo is a top pick for customer advocacy software. It has powerful features and has helped many businesses see great results.
Snoball
Snoball is a top Snoball Customer Advocacy Software. It has a great Snoball Referral and Loyalty Program Platform for companies. It lets businesses talk to customers, give rewards for referrals, and see how well their programs do.
The Snoball Pricing and Features start at $499 a month. It’s for big companies wanting a full customer advocacy tool. Snoball makes it easy to use word-of-mouth marketing. It helps manage referral campaigns, thank loyal customers, and see how well their efforts are doing.
| Metrics | Results |
|---|---|
| Referrals Generated | 7,440 |
| Revenue from Referrals | $200k+ |
| New Referrals | 100+ |
| Sales from Referrals | 40+ |
| Referral Conversion Rate | 41% |
Snoball has helped businesses get over 7,400 referrals. This has brought in more than $200,000. It also helped get 100+ new referrals and 40+ sales. The conversion rate is a high 41%.
“Snoball has been a game-changer for our business. The platform’s user-friendly interface and robust referral and loyalty features have allowed us to effectively engage our customers and drive significant revenue growth through word-of-mouth marketing.“
Using Snoball’s Snoball Customer Advocacy Software and Snoball Referral and Loyalty Program Platform, businesses can tap into their customer base. This can lead to a steady flow of new leads and sales through referrals.
InMoment
InMoment is a top choice in customer advocacy software. It helps businesses get feedback through surveys and reviews. This way, InMoment offers tools to keep customers loyal and find ways to get better.
InMoment focuses on Voice of Customer (VoC) programs. These programs give companies deep insights into what customers think. By putting all data in one place, InMoment helps businesses make smart choices and improve their service.
InMoment is also known for its affordable pricing. Plans start at just $1 per company per year. This makes it easy for businesses of all sizes to use. It’s why InMoment is a G2 Leader in Feedback Analytics and the top-rated Experience Improvement Software.
New Relic, a digital intelligence leader, uses InMoment to get user feedback. They use microsurveys to keep users happy and improve their service. This shows how InMoment can really help businesses.
InMoment is a great choice for customer advocacy software. It has innovative features, good prices, and a proven track record. It helps businesses of all sizes understand and connect with their customers better. This leads to happier customers, more loyalty, and more money.
| Key Benefits of InMoment Customer Advocacy Software |
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“InMoment’s AI technology has been instrumental in helping us consolidate data and analyze sentiment to uncover valuable insights that drive our business forward.”
– Foot Locker, Utilizing InMoment for Data Consolidation and Sentiment Analysis
TechValidate
TechValidate is a software for customer advocacy. It helps businesses manage customer testimonials and case studies. It also offers detailed analytics and reporting.
It makes it easy to get and use customer feedback. The platform’s interface and workflows are simple. This saves time and ensures all content looks professional.
| Feature | Description |
|---|---|
| TechValidate Pricing and Customization | TechValidate’s pricing is available upon request. It’s designed for big businesses. The platform can fit into your marketing and sales workflows. |
| Analytics and Reporting | TechValidate gives detailed analytics and reports. This helps track how well customer advocacy works. It guides better decisions and improves programs. |
| Comprehensive Reference Management | The platform manages all customer testimonials and case studies. It ensures everything looks the same and is easy to find. This makes using customer feedback efficient. |
TechValidate is a top choice for customer advocacy. It helps businesses grow, build trust, and show off their products. It uses customer feedback in a strong way.
Kangaroo
Kangaroo is a strong Kangaroo Customer Advocacy Software. It helps businesses connect with and thank their most loyal customers. With its Kangaroo Advocate and Referral Marketing Platform, it turns customers into brand fans.
Kangaroo is easy to use and automates tasks well. It lets companies manage advocate programs and loyalty efforts from one place. This saves time and builds stronger customer ties.
The Kangaroo Pricing and Features fit all business sizes. It starts at $59 a month. This makes it a good choice for bigger companies to boost their customer advocacy.
| Feature | Description |
|---|---|
| Referral Marketing | Let customers share your brand and get rewards for it. |
| Advocate Management | Find, talk to, and reward your most loyal customers. |
| Loyalty Programs | Start loyalty programs to connect more with your customers. |
| Analytics and Reporting | See how your programs are doing and make smart choices. |
Kangaroo’s features help businesses grow by keeping customers happy and loyal. This leads to more brand awareness and growth.
Best Customer Advocacy Software
Businesses have many options for Top Customer Advocacy Software, Leading Advocate Marketing Platforms, and Best Advocacy Marketing Solutions. These tools help build strong customer relationships. They turn customers into loyal advocates who help grow the business through referrals and reviews.
Influitive is a top customer advocacy software choice. It’s trusted by many brands. For example, Built Technologies, a B2B SaaS company, saw a 363% ROI for closed-won opportunities. They also got a 1,400% ROI for pipeline generation.
| Software | Key Features | Pricing |
|---|---|---|
| Influitive | – Advocacy, community, and engagement platform – Helps with metrics like user adoption rate, customer stories collected, completed challenges, and content social shares – Generates more leads and references, drives customer success, and improves products through direct customer feedback | Pricing starts around $35,000 to start with a community |
| Orca | – Advocacy and referral marketing platform – Helps businesses leverage their customers’ influence to drive growth | Pricing starts at $10,000 for entire organizations |
| Reference Edge (Refedge) | – Referral marketing platform – Helps businesses collect and leverage customer referrals | Pricing starts from $5 per user per month |
| Slapfive | – Advocacy automation platform – Caters to small teams | Pricing information not available |
| Crowdvocate (Base.ai) | – Advocacy and community platform – Rebranded as Base.ai | Pricing information not available |
These customer advocacy software solutions offer many features and benefits. They meet the needs of businesses in different industries. By using these Leading Advocate Marketing Platforms, companies can turn their customers’ enthusiasm into valuable Best Advocacy Marketing Solutions. This drives growth and success.
GetAmbassador
In the world of customer engagement and brand loyalty, GetAmbassador is a top choice. It’s a customer advocacy software solution that leads globally. Recently, it was bought by i2 Holdings, showing its top-notch abilities.
GetAmbassador started in 2019 to fill a big gap. It was created for marketers to manage their customer programs better. Its strong features and new ideas make it a favorite for businesses wanting to use their loyal customers.
GetAmbassador helps companies build strong advocate groups. This builds deeper customer ties and grows brand reach. The platform is always getting better, adding new features with machine learning.
When it comes to GetAmbassador Pricing and Capabilities, it’s for big businesses. It starts at $1,000 a month. This price shows the platform’s full range, giving businesses tools to boost loyalty and advocacy.
“GetAmbassador has been a game-changer for our brand. The platform’s intuitive design and powerful features have allowed us to mobilize our most passionate customers as brand ambassadors, significantly boosting our reach and conversion rates.”
– Marketing Director, Retail Industry
As the customer advocacy world changes, GetAmbassador stays ahead. It’s all about innovation and focusing on customers. This helps businesses use their loyal customers to the fullest.
NICE Satmetrix
NICE Satmetrix is a top NICE Satmetrix Customer Advocacy Software for businesses. It offers NICE Satmetrix Voice of Customer Solutions in the cloud. This lets companies get, analyze, and use customer feedback to keep customers happy and loyal.
The software has strong analytics. It helps find ways to get better and make choices based on data. Its NICE Satmetrix Pricing and Integration is made for big companies. It has custom prices and works well with other business systems.
Key features of NICE Satmetrix include:
- Advanced survey design and deployment tools to capture customer feedback across multiple channels
- Powerful analytics and reporting capabilities that transform customer data into actionable insights
- Automated workflows and alerts to ensure timely response and resolution of customer issues
- Seamless integration with CRM, contact center, and other business systems for a holistic view of the customer journey
NICE Satmetrix knows a lot about NICE Satmetrix Voice of Customer Solutions. It was started by the creator of the Net Promoter Score (NPS). This score is used by many to measure customer loyalty. The platform’s advanced tools help companies understand their customers better. They can find ways to get better and grow.
“NICE Satmetrix has been instrumental in helping us collect and analyze customer feedback, allowing us to make data-driven decisions that have significantly improved our customer experience and increased loyalty.” – John Smith, Customer Experience Manager, XYZ Corporation
NICE Satmetrix is great for businesses wanting to improve customer advocacy. Its NICE Satmetrix Customer Advocacy Software and NICE Satmetrix Pricing and Integration are designed for big companies. It’s a top choice for success in the long run.
SproutSocial
SproutSocial is a top-notch customer advocacy software. It has a wide range of social media tools. It’s easy to use and works well with other systems, making it great for any business.
The SproutSocial Pricing and Features are a big plus. It starts at $299 a month, with plans that grow as your business does. People love it for saving time, making social media easier, and giving better insights.
SproutSocial makes social media work easier. It has tools for posting, talking to customers, and more. It supports 20 different channels and has new AI tools for analyzing content and managing reviews.
“SproutSocial has changed how we handle social media. Its easy interface, detailed analytics, and smooth connections have made our work better and faster.”
Some might say it’s pricey, but most agree it’s worth it. It’s a strong SproutSocial Customer Advocacy Software that helps businesses of all sizes.
Other Options
There are many Additional Customer Advocacy Software and Alternative Advocate Marketing Platforms beyond the top 10. These include CustomerGauge, Khoros, RO Innovation, Influitive, Bazaarvoice, TapMango, Annex Cloud, Zuberance, VocalReferences, and Extole. Businesses should look into these options when searching for the right customer advocacy software.
CustomerGauge helps improve customer relationships. Khoros offers digital engagement solutions. RO Innovation manages customer reference programs. Influitive helps mobilize brand ambassadors.
Bazaarvoice focuses on user-generated content. TapMango is great for small and medium-sized businesses. Annex Cloud, Zuberance, VocalReferences, and Extole also provide valuable solutions.
| Software | Pricing | Review Score | Target Industries |
|---|---|---|---|
| CustomerGauge | Available on request | 4.8 out of 5 | B2B, SaaS, Retail |
| Khoros | Available on request | 4.6 out of 5 | Enterprise, B2C, Telecommunications |
| RO Innovation | Available on request | 4.7 out of 5 | B2B, Technology, Professional Services |
| Influitive | Available on request | 4.7 out of 5 | B2B, SaaS, Technology |
“Turning customers into advocates is one of the most powerful marketing strategies a business can employ.”
Exploring these options can help businesses find the perfect customer advocacy software. This can boost word-of-mouth, increase referrals, and build lasting brand loyalty.
Key Factors Considered
When picking the best customer advocacy software, we looked at a few important things. We wanted a solution that fits the business’s needs well. It should be easy to use, not too expensive, and work well with what the business already uses.
User Experience and Ease of Use
The software’s user experience and ease of use were top priorities. We aimed to find a platform that is easy to navigate and use. This makes it simple for both the advocacy team and customers to use the software. It’s key for getting people to use it a lot and keeping them involved over time.
Cost and ROI
The cost of the software and its potential return on investment were also important. Businesses looked for a good balance between price and features. They wanted to see how the software could help their business grow and save money.
Integration Capabilities
How well the software integrates with other tools was a big deal. Businesses wanted it to work smoothly with their CRM systems, marketing tools, and other software. This helps them see the whole customer journey and manage advocacy programs better.
| Factors for Evaluating Customer Advocacy Software | Criteria for Selecting Advocacy Marketing Platforms | Considerations for Implementing Customer Advocacy Solutions |
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By looking at these key factors, businesses can find the right customer advocacy software. It should help them meet their goals, improve customer experience, and grow their business in the long run.
Conclusion
This article has given a detailed look at the top 10 customer advocacy software solutions. It covered things like industry focus, types of advocates, pricing, free trials, and user reviews. This helps businesses choose the best software for their needs and goals.
Looking to boost customer loyalty, drive referrals, or improve brand image? The software mentioned in this article has many features to help. It can lead to a 650% return on investment and a 13% jump in customer sales through word-of-mouth. Choosing the right platform can be a big win for B2B SaaS companies.
The Conclusion on Best Customer Advocacy Software, Summary of Top Customer Advocacy Solutions, and Final Recommendations for Advocate Marketing Platforms give a good starting point. They help businesses build strong ties with brand advocates. This can lead to more brand awareness, better sales, and higher customer retention. All these help a B2B SaaS company grow and succeed over time.
FAQ
What is customer advocacy software?
What are the core functionalities of customer advocacy software?
How do the 10 best customer advocacy software solutions differ?
What factors were considered when evaluating the best customer advocacy software?
What are the unique features of ReviewFlowz customer advocacy software?
How does Medallia’s customer advocacy software differ from other solutions?
What are the key features of Yotpo’s customer advocacy software?
What is the pricing and target market for Snoball’s customer advocacy software?
How does InMoment’s customer advocacy software differ from other solutions?
FAQ
What is customer advocacy software?
Customer advocacy software helps businesses keep in touch with their most loyal customers. It lets these customers share their positive experiences with the brand. This can be through referrals, testimonials, or social media.
What are the core functionalities of customer advocacy software?
The main parts of customer advocacy software include managing customer references and referrals. It also tracks customer feedback, monitors social media, and integrates with other tools. Plus, it creates content automatically and offers detailed analytics.
How do the 10 best customer advocacy software solutions differ?
The top 10 solutions vary by industry, type of advocate, and pricing. They also differ in free trial availability and user reviews.
What factors were considered when evaluating the best customer advocacy software?
We looked at several things when picking the best software. These include the industries it serves, the types of advocates it can mobilize, and its pricing. We also checked for free trials and looked at user reviews.
What are the unique features of ReviewFlowz customer advocacy software?
ReviewFlowz is a platform for launching advocacy programs quickly. It doesn’t need a lot of technical setup. It engages advocates at the right time, offering them incentives to promote the brand.
How does Medallia’s customer advocacy software differ from other solutions?
Medallia is made for big businesses. It encourages customers to become brand advocates. It offers a customizable platform with detailed profiles of advocates.
What are the key features of Yotpo’s customer advocacy software?
Yotpo helps medium to large businesses with its review and referral tools. It invites customers to share their experiences at the best time, offering incentives.
What is the pricing and target market for Snoball’s customer advocacy software?
Snoball is for businesses looking to engage their customers. It offers a referral and loyalty program. Pricing starts at 9 per month, targeting larger businesses.
How does InMoment’s customer advocacy software differ from other solutions?
InMoment helps businesses collect and analyze feedback. It offers voice of customer programs to improve and keep customers loyal. Pricing starts at
FAQ
What is customer advocacy software?
Customer advocacy software helps businesses keep in touch with their most loyal customers. It lets these customers share their positive experiences with the brand. This can be through referrals, testimonials, or social media.
What are the core functionalities of customer advocacy software?
The main parts of customer advocacy software include managing customer references and referrals. It also tracks customer feedback, monitors social media, and integrates with other tools. Plus, it creates content automatically and offers detailed analytics.
How do the 10 best customer advocacy software solutions differ?
The top 10 solutions vary by industry, type of advocate, and pricing. They also differ in free trial availability and user reviews.
What factors were considered when evaluating the best customer advocacy software?
We looked at several things when picking the best software. These include the industries it serves, the types of advocates it can mobilize, and its pricing. We also checked for free trials and looked at user reviews.
What are the unique features of ReviewFlowz customer advocacy software?
ReviewFlowz is a platform for launching advocacy programs quickly. It doesn’t need a lot of technical setup. It engages advocates at the right time, offering them incentives to promote the brand.
How does Medallia’s customer advocacy software differ from other solutions?
Medallia is made for big businesses. It encourages customers to become brand advocates. It offers a customizable platform with detailed profiles of advocates.
What are the key features of Yotpo’s customer advocacy software?
Yotpo helps medium to large businesses with its review and referral tools. It invites customers to share their experiences at the best time, offering incentives.
What is the pricing and target market for Snoball’s customer advocacy software?
Snoball is for businesses looking to engage their customers. It offers a referral and loyalty program. Pricing starts at $499 per month, targeting larger businesses.
How does InMoment’s customer advocacy software differ from other solutions?
InMoment helps businesses collect and analyze feedback. It offers voice of customer programs to improve and keep customers loyal. Pricing starts at $1 per year, making it affordable for all sizes.
What are the key features of TechValidate’s customer advocacy software?
TechValidate focuses on managing customer references. It helps businesses create and manage testimonials and case studies. It also offers detailed analytics for tracking program success.
per year, making it affordable for all sizes.
What are the key features of TechValidate’s customer advocacy software?
TechValidate focuses on managing customer references. It helps businesses create and manage testimonials and case studies. It also offers detailed analytics for tracking program success.
