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Are you having trouble finding the right leads and focusing your sales efforts? The answer might be in buyer intent software. These tools look at online actions and digital signs to find people who are looking for solutions like yours. This helps you work smarter and get better results.
This guide looks at over 30 top buyer intent software platforms. It helps you find the best one for your business. Whether you’re small or big, you’ll learn how to improve your sales and marketing.
Key Takeaways
- Discover the power of buyer intent software in identifying high-potential leads and optimizing sales outreach.
- Explore the different types of buyer intent data and how they can benefit your business.
- Uncover the top buyer intent software platforms, including their key features, pros, cons, and pricing.
- Learn how to choose the right buyer intent software based on your specific needs and integration requirements.
- Gain insights into the latest trends and best practices for leveraging buyer intent data to drive business growth.
Understanding Buyer Intent Software
Buyer intent software has changed how businesses talk to potential customers. It looks at online actions to find people interested in what you offer. This helps sales teams focus on the best leads, leading to more sales and faster growth.
What is Buyer Intent Software?
Buyer intent software gathers lots of data to find out who’s ready to buy. It watches website visits, content clicks, search terms, and social media. This way, businesses can understand their audience better and reach out in a more personal way.
Benefits of Using Buyer Intent Software
- Expanded account coverage: It helps sales teams find new chances in current accounts, growing revenue.
- Prioritized hot leads: It spots the most interested prospects, helping teams work smarter.
- Personalized outreach: With deep insights, teams can send messages that really speak to people, improving the customer experience.
- Reduced churn: It finds customers likely to leave, so teams can act fast to keep them.
Using buyer intent data helps businesses make better choices. They can improve their marketing and sales, leading to more success. Knowing what their audience wants is key in today’s fast-paced market.
Types of Buyer Intent Data
Exploring buyer intent data can change the game for businesses. They can use it to improve their marketing and sales plans. There are three main types of buyer intent data that help businesses understand their audience:
First-Party Intent Data
This data comes from a company’s own digital spaces. It includes websites, social media, blogs, and email campaigns. It also includes CRM systems and web analytics. First-party data helps companies see how their leads behave and where they might drop off.
Second-Party Intent Data
This data is shared by another company’s first-party data. It shows what a prospect is interested in through their actions on other platforms. Second-party data gives a deeper look into what potential buyers like and do.
Third-Party Intent Data
This data comes from many places on the web. It gives a wide view of what buyers might be interested in. Tools like Bombora use this data to find more buyers interested in a company’s solutions.
Using these types of buyer intent data, businesses can really get to know their audience. This leads to better marketing and sales plans. It helps prioritize leads and can increase revenue.
“On average, B2B buyer intent data reveals that companies actively showing strong signals of buying are ready to make a purchase soon after engagement.”
Best Buyer Intent Software
In the world of sales and marketing, using buyer intent data is key. It helps businesses get more leads and turn them into customers. Here are the top 10 buyer intent software and data providers for 2024:
- Bombora – It gives you access to the biggest buyer intent data co-op. You get insights into what your target audience is doing online. With over 12,000 intent topics, you can find and talk to people ready to buy.
- ZoomInfo – It’s great for enriching leads. ZoomInfo combines buyer intent data with detailed contact and account info. It works well with popular CRM and sales tools, making it a top choice for B2B teams.
- G2 Buyer Intent – It uses a big user review platform. G2 Buyer Intent helps you find customers who might leave. This lets you act fast to keep them.
- Storylane – It solves the problem of not knowing who visits your site. Storylane gives you firmographic data. This helps you understand and talk to your unknown leads.
- Apollo.io – It’s for sales teams that want to use data from many sources. Apollo.io brings together insights from different places. This helps you target the right accounts at the right time.
| Software | Key Features | Pricing |
|---|---|---|
| Bombora | – Largest buyer intent data co-op – 12,000+ intent topics – Customizable intent data | Custom pricing |
| ZoomInfo | – Lead enrichment capabilities – CRM and sales tool integration – Advanced contact and account data | Custom pricing |
| G2 Buyer Intent | – Identifies customers likely to churn – Leverages user review platform – Proactive customer retention | Custom pricing |
These are some of the top buyer intent software and best intent data providers for 2024. They can help your sales and marketing do better. Knowing what each platform offers helps you choose the right one for your business.
Bombora: Exclusive Data from the Biggest Co-op
Bombora is a top buyer intent software. It gives you special data from over 5,000 B2B websites. You get insights from big names like The Wall Street Journal and Business Insider.
Key Features
Bombora’s Topic Surge alerts you when accounts are looking at more content. This means they might be ready to buy. It also sends automatic reports to watch for signs of leaving and find leads.
Pros and Cons
Bombora’s Bombora intent data is very useful. But, it can’t see past surge activity or know who searched for what. Still, its Bombora Co-op of over 5,000 sites gives you a wide view to help your marketing.
Pricing
Bombora costs $2,000-$3,000 a month. It’s worth it for businesses wanting to use Bombora buyer intent software to stay ahead.
| Feature | Bombora |
|---|---|
| Data Sources | Cooperative of over 5,000 B2B websites, including high-profile media outlets |
| Exclusivity | Over 70% of the sites monitored by Bombora are exclusive to the platform |
| Key Features | Topic Surge, Automatic Surge Reports, Surge Scoring |
| Pricing | $2,000-$3,000 per month |
“Bombora’s content consumption model has become the standard in B2B marketing.”
ZoomInfo: If Lead Enrichment is Your Priority
ZoomInfo is a top choice for using buyer intent data. It offers detailed contact info, company insights, and buyer intent signals. This helps sales and marketing teams find and connect with the best prospects.
Key Features
ZoomInfo has many important features. It enriches intent data with contact info and prospect insights. It also updates data weekly and analyzes over 55 million buying signals from 300,000+ websites.
This rich data helps automate workflows. It lets SDRs save time and focus on important tasks.
Pros and Cons
- Pros: ZoomInfo is great at setting up automated workflows. It tracks prospects from similar industries. It also finds the decision-maker and the whole buying team.
- Cons: The dashboard can be hard for new users. The pricing might be too high for small and medium-sized businesses.
Pricing
ZoomInfo’s prices start at $600 a month for the Professional plan. The Elite plan costs $3,000+ a month. It’s pricier than some other options. But, its strong features and data quality might be worth it for lead enrichment and sales intelligence.
“ZoomInfo’s ability to enrich our intent data with accurate contact information and buyer insights has been a game-changer for our sales and marketing teams. The platform’s workflows and automation save us countless hours, allowing us to focus on the most promising prospects.”
– Marketing Director, Tech Startup
G2 Buyer Intent: Identifying Customers Likely to Churn
Keeping valuable customers is key for business success today. G2 Buyer Intent helps by tracking customer activities on the G2 website. It watches how leads interact, like visiting product pages and reading reviews.
This tool gives insights to predict when customers might leave. It’s a powerful way to spot and stop churn before it starts.
Key Features
G2 Buyer Intent lets you create special groups based on buying stages and activity. It also works well with popular CRM and marketing tools. This makes it easy to reach out and keep important customers.
Pros and Cons
One big plus is the real-time alerts through Slack or email. These keep you updated on customer actions. Plus, it uses data from over 90 million users on G2, giving a wide view of the market.
But, it only looks at company-level data and relies on G2 data. This might miss some potential buyers.
The cost starts at $800-$900 a month. It’s a good deal for keeping your best customers.
| Feature | Description |
|---|---|
| Buyer Intent Signals | Quantifiable metrics that track prospect behavior on relevant pages, including Buying Stage, Activity Level, Sponsored Content, Category, Alternatives, Profile, and Pricing signals. |
| Sales Scoring Model | Assigns scores based on buyer engagement in different stages, helping to streamline sales analysis and lead nurturing. |
| Integrations | Seamless integration with popular CRM, marketing automation, ad, and ABM platforms to enable personalized outreach and retention strategies. |
Using G2 buyer intent software and G2 intent data helps businesses spot at-risk customers. They can then use targeted plans to keep customers and grow in the long run.
Storylane: Getting Accurate Firmographic Data for Anonymous Demo Viewers
Storylane is top-notch for tracking demo interactions. It helps you find leads and get firmographic data on those who watch demos without logging in.
Key Features
Storylane’s “Account Reveal” feature turns unknown viewers into known leads. It shows when and how long they watched, helping you see their buying path.
Pros and Cons
- Pros: Storylane shines by guiding serious leads to your site. It also adds demo data to your CRM and lets you export it for deeper analysis.
- Cons: Being new, Storylane focuses more on demo tracking than just buyer intent. This might not suit everyone.
Pricing
Storylane’s prices are fair, starting at $40 a month for the Starter plan. It also has a free plan, perfect for businesses starting with buyer intent tools.
“Storylane’s demo tracking and firmographic data have been game-changers for our sales team. We’re able to identify and prioritize the highest-intent leads, saving us valuable time and resources.”
Apollo.io: Sales-Led Large Enterprise Looking for Multi-Source Intent Data
For sales-driven enterprises, Apollo.io is a top choice. It offers a mix of first-party and third-party intent data. This helps businesses find high-intent leads and make sales prospecting easier.
Key Features
Apollo.io uses AI for lead scoring and has data from many sources. It also suggests high-intent leads based on past success. The platform has over 275 million contacts and 73 million companies in its database.
Pros and Cons
The platform is known for its accurate data, with 98% of signals being right. It also has over 65 data filters for finding leads. But, some users say the customer support is poor and CRM integration is limited.
Pricing
Apollo.io has three pricing plans: Basic at $59 per user/month, Professional at $99 per user/month, and Organization at $149 per user/month. These plans fit different business sizes, from startups to big companies.
For sales-led enterprises, Apollo.io is a great choice. It has strong features, lots of data, and flexible pricing. This makes it a valuable tool for boosting sales.
“Apollo.io has been a game-changer for our sales team. The platform’s ability to provide high-quality, multi-source intent data has allowed us to identify and engage with the right prospects, leading to a significant increase in our conversion rates.”
– Sales Manager, Large Enterprise
6sense: Fuelling Account-Based Marketing Initiatives
In today’s fast-changing business world, 6sense is a top 6sense buyer intent software. It helps companies boost their account-based marketing (ABM) efforts. With tools like dynamic segmentation and data enrichment, 6sense uses 6sense intent data to power effective ABM campaigns.
Key Features
6sense uses artificial intelligence at its core. It finds key accounts and knows when they’re ready to buy. It also shows who’s buying and when to talk to them.
Its visual maps help understand the buying team. Predictive intelligence finds the best time to reach out. Plus, it creates messages that really speak to each account’s needs.
Pros and Cons
- It’s great at tracking website visits and user actions, giving a full view of 6sense account-based marketing.
- It works in over 40 languages, helping global businesses.
- Some users say it can be slow and hard to export data into spreadsheets.
Pricing
6sense’s prices are flexible, with a Free plan and an Enterprise plan. For more details, contact the 6sense sales team.
| Plan | Key Features | Pricing |
|---|---|---|
| Free |
| Free |
| Enterprise |
| Custom pricing |
In summary, 6sense is a strong 6sense buyer intent software for businesses. It gives the tools and insights needed for successful ABM. With its advanced features and 6sense intent data, companies can engage more, grow their pipeline, and see big sales wins.
Lead Forensics: Startups to Identify Anonymous Visitors
In the fast world of startups and small businesses, turning website visitors into leads is key. Lead Forensics helps these companies find and understand anonymous visitors. It gives insights into their online actions.
Lead Forensics excels in finding prospects in real-time and improving paid search campaigns. It also offers detailed lead analysis. Its easy-to-use interface helps businesses make smart decisions and boost sales.
Lead Forensics tracks website interactions, even without form submissions. This is great for startups and small businesses. They can grow their customer base and get more leads.
However, Lead Forensics is pricey, according to users. Its cost is based on website traffic. This might be too much for some small businesses and startups.
Key Features of Lead Forensics:
- Real-time prospect identification
- Keyword identification for optimizing paid search campaigns
- Comprehensive lead analysis to understand customer behavior
- User-friendly interface for easy navigation and data utilization
Pros and Cons of Lead Forensics:
| Pros | Cons |
|---|---|
| Ability to identify anonymous visitors and gain insights | Considered an expensive solution, particularly for startups and small businesses |
| Comprehensive lead analysis and customer behavior understanding | Pricing primarily based on website traffic volume |
| User-friendly interface for easy data management | May not be accessible for all small businesses and startups due to pricing |
Lead Forensics might be pricey, but it’s powerful for startups and small businesses. It helps grow customer bases and boost sales. Businesses should weigh their needs and budget to see if Lead Forensics fits.
Choosing the Right Buyer Intent Software
When picking the right buyer intent software, think about a few key things. Look at the type of intent data it offers. Also, check how deep and accurate the insights are. See how well it works with your current sales and marketing tools.
Also, consider the cost and how easy it is to use. It’s important to find software that fits well with what you already use. This makes sure everything works smoothly and efficiently.
Factors to Consider
- Type of intent data (first-party, second-party, third-party)
- Depth and accuracy of insights
- Integration with existing sales and marketing tools
- Pricing structure
- User-friendliness of the interface
Integration with Existing Tools
It’s key to find software that works well with what you already have. Look for tools that easily connect with your CRM and marketing automation. This makes your workflow smoother and more efficient.
Using buyer intent data in your current workflows helps you act fast. This can make a big difference in your sales.
“A significant advantage compared to the competition can be gained by leveraging buyer intent data providers to identify in-market leads.”
Top buyer intent platforms like Cognism, ZoomInfo, and Bombora offer great integration. They help you use buyer intent data in your sales and marketing. By choosing software that fits your tech stack, you can get the most out of buyer intent data. This can lead to more qualified leads and a faster sales pipeline.
Best Buyer Intent Software
Top buyer intent software and leading intent data providers are key for finding and talking to potential customers. They give deep insights into what your target audience likes and does. This helps you make your sales and marketing better.
Bombora is a top choice, covering over 5,000 B2B websites and handling a billion signals monthly. ZoomInfo is great for adding more info to your leads, fitting right into your sales process. G2 Buyer Intent uses data from over 90 million users to help you make smart choices.
Storylane is great for firmographic data and knowing who visits your site without logging in. Apollo.io has a wide range of intent data for sales teams. 6sense helps with marketing by giving detailed data and planning tools.
Lead Forensics helps small businesses find out who visits their site. Leadfeeder works well with big CRM and marketing tools, offering a full intent data solution.
When picking the best software, look at how accurate it is, how easy it is to use, and how well it works with other tools. Also, think about the cost and if you can try it first. Using these top tools can help you make smart, data-driven choices for your business.
| Software | Key Features | Pros | Cons | Pricing |
|---|---|---|---|---|
| Bombora | – Tracks buyer journey across 5,000+ premium B2B websites – Processes 1 trillion signals per month | – Extensive data coverage – Detailed buyer insights | – Can be complex for some users | Contact for pricing |
| ZoomInfo | – Robust lead enrichment capabilities – Seamless CRM and sales workflow integration | – Comprehensive data on companies and contacts – Streamlines sales processes | – Higher pricing – Steep learning curve | Contact for pricing |
| G2 Buyer Intent | – Leverages user-generated reviews and insights from 90+ million users – Identifies customers likely to churn | – Vast user data pool – Uncovers valuable insights | – Limited to specific use cases | Contact for pricing |
Conclusion
Leveraging buyer intent software and data can change the game for businesses. It helps streamline sales and marketing, find top leads, and drive success. By knowing the types of intent data and the top platforms like Bombora and ZoomInfo, you can choose the best for your team.
These buyer intent software tools give you insights and signals. They help grow accounts, focus on hot leads, and keep customers. This leads to better sales and marketing results. Companies see a 20% increase in deal size and a 70% boost in conversion rates with intent data.
Whether you’re a startup or a big company, there’s a tool for you. The 14 best buyer intent software providers offer solutions for all. Stay up-to-date with the latest to help your company grow and succeed in the B2B world.
