Although social media marketing for business are increasingly popular and they allow companies to reach millions of consumers around the world, but some brands prefer to ignore. In doing so, however, they deprive an interesting opportunity to achieve their goals.
If you are one of these companies, I invite you to read the rest of this article to find out how social media marketing for business can help to grow your business.
1. Increase awareness of your company
Social media help to increase awareness of your business through this three points:
Increase the reach of your messages.
Commitment and dedication created by your posts.
The influence that you enjoy in the communities where you participate.
This is probably one of the goals that you can reach with most success by using social media.
Create and share relevant content, tie relationships with influential professionals, participate in conversations, choose quality over quantity, etc. …
2. Increase traffic to your website
In recent years, social media marketing for business have become important sources of traffic for website. I would say that Facebook and Twitter are the two platforms that generate the most traffic. However, there are other platforms, some of which are even very specific (depend upon industry vertical, demographic segments etc …). Which is an advantage to obtain qualified traffic.
Add social sharing buttons on your website, enter the URL of your website on your social profiles, facilitate the subscription by inserting your website links to your social profiles etc …
3. Improve the SEO of your website
Social media has opened the way to social reference. Today, Google customizes more the search results based on content from social media. In addition, Google uses indicators “social media” to determine the suitability of the information shared. Finally, social SEO is even more important today with the arrival of Google Plus social network.
Add the +1 button on your website, create a business page on Google Plus, use your keywords at the beginning of your articles, encourage your audience to share your blog articles etc …
4. Increase your number of leads.
Social media marketing for business allows companies to interact with prospects, promote their content to potential customers, directing traffic to landing pages etc … lead generation is effective when a prospect agrees to give you his e- mail exchange of relevant content or when a visitor subscribes to your newsletter etc …
Targeting the social network where your prospects, answer questions on Linkedin, expand an informative and attractive content, integrate social media with email marketing etc …
5. Improve the number of sales.
Social media marketing for business are also useful for selling products. In this sales period, cyber sales will be boosted by social networks and mobile. Businesses use social media for viral marketing provided by sharing tips and discounts between fans and their network.
Selling through social media is particularly in strong demand among small businesses.
Integrate button “Like” and “Tweet” about your products,increase the number of Twitter followers and the number of Facebook fans, make videos in which your products are used etc …
6. Managing online reputation of your company
Social media marketing for business is just the Rolls Royce of digital public relations. Businesses use them to listen to conversations that take place on them to respond to questions or criticisms concern and finally to create engagement with their audience while building relationships.
Perform daily monitoring to identify critical issue and to respond as quickly as possible, do not delete critical issue if you have the opportunity, develop a crisis plan for social media, developing a charter of social media for your business, train your employees on social media, etc …
7. Reduce your operating costs
Social media marketing for business helps in reduction of costs of certain services of your company such as recruitment, advertising, customer service etc. … For example, you can reduce calls to your customer service by answering questions in social media to your customers and prospects. Depending on the solutions, also you can allow members of your community to answer questions and participate in discussions – under your vigilance.
Add an application to your Facebook Page to manage the customer relationship, use LinkedIn to recruit staff, create an advertising campaign on Facebook etc …
8. Improve your customer service
Some companies are reluctant to use social media to manage customer relationships. This situation occur due to lack of understanding of social media (which leads to a lack of interest). The people are most afraid of negative perception and public criticism.
Instead, social media are becoming most used by users. In addition, conversations about your brand certainly already happening without your knowledge. Strategically participate in these conversations on social media today to represents a competitive advantage. It is also an opportunity to show a more human aspect of the customer relationship.
Give your customers a social media platform where they can ask questions, be pro-active and respond quickly to questions that are asked, allow your customers to share their opinions about your products (system of votes and comments) etc …
A Short Tour Now!
How do you use social media in your business today? Do you know any companies that effectively use social media? Which professional goals with social media seem to you? This list is not complete: I also invite you to complete :)